Following the directions of His Highness Sheik Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the #DubaiDestinations winter campaign is back to demonstrate the attractions and activities that make Dubai a top tourist destination during colder months.
Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), is promoting an array of experiences people can enjoy in pleasant winter weather. This season, tourists can explore various exciting options such as adventure, entertainment, food, art, culture, sports and more.
The campaign emphasizes on how Dubai has become one of the world’s best winter destinations. To celebrate its launch Brand Dubai organized an event for media professionals, content creators and influencers at the Government of Dubai Media Office to demonstrate activities and experiences included in this campaign. It also released a website – www.dubaidestinations.ae – containing content related to it.
Last month two surveys underlined Dubai’s strengths as a winter destination – The Winter Sun Index issued by ParkSleepFly labeled it “world’s best winter-sun destination” while ranking by global talent consultant Remote named it the second-best winter destination for digital nomads. Furthermore, it was tagged on Instagram more than 111 million times and had the most things to do Google searches worldwide with 55,000 searches! Additionally, tourists get lucky with more than eight hours of sunlight daily and an average temperature of 20.4 degrees Celsius in winter.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, as well as Director General of GDMO, declared: “Our #DubaiDestinations campaign brings together federal entities, industry associates, the artistic community and media to provide a new outlook into Dubai’s thrilling winter destination adventures. This initiative celebrates the locations, activities and attractions that create unforgettable memories during this season. It will portray Dubai’s exclusive culture, mouth-watering food, captivating beaches, stunning mountainous landscapes, one-of-a-kind modern lifestyle, stimulating escapades, centuries-old tradition and futuristic cityscapes.”
She went on to say: “The campaign will assemble captivating tales from different sources about what makes Dubai such a unique location to see and explore. Creative people from all nationalities can join by contributing their personal stories and creative content about why Dubai is an ideal winter destination. The purpose is to show off Dubai’s singular personality which merges its advanced spirit and metropolitan ideology with its ancient background and culture.”
The current #DubaiDestinations campaign runs until February 2023; it encourages residents from around the world to experience the various winter attractions that encompass land-based activities, aerial pursuits and water-related amusements. The underlying objective of this collaborative campaign is to boost the appeal of Dubai as an exquisite destination where stimulating experiences can be achieved.
Highlighting this endeavor is the Hatta region; with its picturesque mountainous scenery, archeological sites as well as other tourist hotspots including Hatta Fort, Hatta Dam, Hatta Heritage Village and the Hatta Hill Park all being showcased in the campaign. The #DubaiDestinations Winter Campaign will promote the city’s range of exceptional recreational offerings, luxury resorts, and adventure activities such as cycling, hiking, camping and swimming. The unique Hatta Mountain Conservation Reserve – home to many rare birds and animals – will be featured as well. Key partners in the campaign include: Dubai’s Department of Economy and Tourism; Dubai Municipality; Roads and Transport Authority; Dubai Culture and Arts Authority; Dubai Sports Council; Nakheel Properties; Shamal; Emaar; Al Serkal; Dubai Design District; Dubai Holding; Majid Al Futtaim Group; and Merex Investment Group.
Shaima Al Suwaidi, Director of Brand Dubai stated that this creative initiative will draw attention to the many activities available at its beaches and waterfronts, parks, hotels and restaurants, as well as attractions in the Al Marmoom area and Hatta.
Content will be shared on social media platforms to reveal compelling stories about winter destinations and events that Brand Dubai is working towards making a must-visit destination. In addition, they will continue to launch a series of guides highlighting must-try winter activities, outdoor sports activities, camping journeys, winter pop-ups, and outdoor dining options among other attractions. Brand Dubai is also collaborating with content creators who are devising videos and promotional pieces showcasing the best events happening in the city.
The recently unveiled #DubaiDestinations website will provide users with the most recent information regarding the winter campaign, helping to bolster awareness of the city’s noteworthy attractions and recreational spots, while reflecting Dubai’s unique winter essence, according to Al Suwaidi.
The #DubaiDestinations summer initiative earlier this year drew the participation of over 150 influencers and content creators, including influencers, photographers, digital media creators, animators and videographers – all working together to create captivating material across conventional and new media. The campaign intrigued the creative world, families and tourists alike.
This winter season’s #DubaiDestinations campaign will increase attention toward activities, performances, culture, celebrations and attractions that make Dubai an unparalleled winter getaway.
SOURCE: GOVERNMENT OF DUBAI (MEDIA OFFICE)
#dubaiwinter #huaxiarealestate #dubailife #newsindubai #dubai #uae #dubai2023
.
If you’re looking to invest or considering a move to Dubai.
Huaxia Real Estate Broker is An award-winning and one of the Best Brokerage Agencies in Dubai.
The Best Huaxia Holiday Homes, Rental Apartments and Luxury Villas in Dubai at Affordable Rates.
“Your property, our priority“
For more information and to take a look of show apartments and see available units please get in contact and were happy to show you around.
☎Tel.: +971 52 310 2888
📩info@huaxia.ae
🌐www.huaxia.ae